The Technology

Building the customer database
PDB UK Ltd has a growing customer base that is updated on a daily basis. This customer base includes detailed information on each and every customer that fills an online form, such as: name, address, contact phones, employment status and monthly earnings. This information is kept securely on our servers in accordance with the data protection act 1998.

 

Email Marketing

PDB UK Ltd carries out email marketing campaigns to existing customers in order to promote and strengthen our brands and bring repeat sales. Remarketing is done on a monthly basis. We also market several other financial offers such as credit card offers - to complement our product portfolio.

 

Search Engine Marketing

Most of our revenues are based on search engine marketing. This is our main strength. Our sponsored ads are the main drive behind the business. Every ad we place in Google, Yahoo or MSN is continuously optimized, split tested (A/B testing), and monitored for best results.

 

Vendor integration

Our technology allows us to integrate with several vendors in a seamless manner. Once the customer fills a form with the loan amount he requires and additional personal and work details, he will be presented with the most appropriate financial solution to his needs.

The customer need not be aware that we have the technology to assess his application and ping several vendors who may be interested in providing him with a loan. Once a suitable lender is found, the customer is automatically redirected to the lender to finish the loan process where everything is performed online – from the initial request to the actual loan deposit. We further integrate with our vendors so that the customer will maintain the same look & feel once he is redirected to their site.

 

Server Side Technology

Our model uses a sophisticated ping tree that maximizes revenue for each and every customer that comes to our web sites. Lenders are pinged to see whether a customer who fills a form on our sites qualifies their criteria for a loan. If the criteria are met we pass the customer along to the lender to complete his application. If the customer fails the initial criteria we ping the next vendor and so on. Vendors are ordered by the commission they pay.

 

In House Data Mining

Data mining capabilities allow us to send target offers to our customers. We direct our marketing efforts to clients based on age, income, location, gender and work status. This information is readily available for us in the UK database of past customers.

 

Data Rental/Purchase

PDB UK Ltd plans to purchase/rent data from fellow publishers and marketing firms to market offers to their customer base on a permission basis. PDB UK Ltd’s past experience with this field has been somewhat tough. Experience has shown us that it is very important to find the right partner in this space and reach a certain agreement on size and price that will enable cost effectiveness.