The Business Model

PDB UK Limited has teamed up with Milarco Ltd to market thier products. Milarco Ltd acts as a broker matching individuals requiring short term loan finance typically by way of payday advance to lenders who are active in this field.

PDB UK performs marketing activities to promote sites through the main search engines (Google, Yahoo, MSN).

Our technolgical model utilizes a sophisticated ping tree that maximizes revenue for each and every customer that comes to our sites. Lenders are pinged to see whether a customer who fills a form on our sites qualifies their criteria for a loan. If the criteria are met we pass the customer along to the lender to complete his application. If the customer fails the initial criteria we ping the next vendor and so on. Vendors are ordered by highest commission.

 

Production Strategy

Optimize every step of our marketing channels and the overall investment to increase profitability:
1. Optimize our search engine ads
2. Optimize our websites to increase conversion on a daily basis
3. Expand our ad portfolio – more ad formats
4. Expand our keyword portfolio through research
5. Produce more sites to increase our exposure
6. Promote our sites using new marketing channels: Email, SEO, Affiliate Networks

 

Investment Strategy

The online marketing model allows us to test various marketing channels nd get a precise measure of return on investment. We are therefore able to invest only in those channels that are profitable to our business. Our strategy is to invest up to 10,000 GBP on with each new product. We then invest more in successfull projects that have a good ROI and continue to improve, optimize and invest more.