Strategy
The Business Model
PDB UK Limited has teamed up with LeadNet to market short term financal products. LeadNet acts as a broker matching individuals requiring short term loan finance typically by way of payday advance to lenders who are active in this field.
PDB UK is the marketing company driving this technology forward. PDB UK performs marketing activities to promote the brands through Affiliates, Email, PPC (Google, Yahoo, MSN) and more...
The technolgical model utilizes a sophisticated ping tree that maximizes revenue for each and every customer in order to match them with a lender.
Lenders are pinged one after the other to see whether a customer application qualifies their criteria for a loan. If the criteria are met the customer is than passed to the lender to complete the application and sign the loan agreement online.
Production Strategy
1. Optimize search profitability
2. Optimize websites to increase conversions
3. Expand our ad portfolio – more ad formats
4. Expand our marketing reach through research
5. Produce more sites to increase exposure
6. Introduce new marketing channels and improve others: Email, SEO, Affiliate Networks, etc
Investment Strategy
Our business allows us to invest ongoing profits in expanding our portfolio of financial products and enhance them. We invest to promote our brands and introduce new brands to a wider range of products and geographies.
PDB UK Ltd (c) 2010